Les Contamines may be a relatively small ski resort in the French Alps but it is punching above its weight in social media. As part of a rebranding and digital marketing effort, it initiated a web ambassador programme in 2012, soliciting applications through Twitter and Facebook, and inviting me to be one of the eight ambassadors it eventually chose.
For me it was a pleasure to be able to contribute to the community I live in and something I do for fun anyway. All that was asked of us was to come up with the occasional article, images, or both, about whatever we wanted to help give an insider’s view of life in this lovely little valley at the foot of Mont Blanc.
I wrote a handful of articles for the webzine, one of them inspired by this little long-lost mountain guide’s logbook, online here.
The initiative has been such a success that the resort is running it again in 2012-13.
