Unilever wanted to provide transparent information and improve understanding about fragrance ingredients in home and personal care products and also explain its responsible approach to the use of fragrance ingredients in its products.
Client, design agency and copywriter (myself) worked closely together from the initial concept stage which was brilliant as that way the design and text develop together as a creative whole, rather than one trying to fit in with the other as a fait accompli.
The resulting brochure was so successful that the team stayed together for several subsequent communications projects on the same theme, including a series of e-shots and an event.
