Scientific material should be just as clear, readable and engaging as any other kind of content: just because the subject matter is technically complex and the audience mostly expert does not mean it needs to be jargon-filled and impenetrable. The European soaps, detergents and maintenance products industry association, A.I.S.E., wanted to refresh its public website to explain and raise awareness of its voluntary initiative called the Charter for Sustainable Cleaning. The Charter aims to encourage the industry to make continuous sustainability improvements and also consumers to adopt more sustainable ways of doing their washing, cleaning and household maintenance. The Charter now has over 200 members.
